RoomRaccoon partners with re-forestation NPO Hotels for Trees
BREDA – Leading hotel management tech company, RoomRaccoon, has announced its partnership with Hotels for Trees, a non-profit organisation that contributes to reforestation projects across the globe. The Hotels for Trees Foundation partners with hotels to convert daily room cleaning during hotel stays into newly planted trees. Since its founding in 2021, Hotels for Trees has contributed […]
Interview with Floris Licht Hotels for Trees – Planting the Future
Floris Licht, founder of Hotels for Trees is at the head of a pioneering organisation with over two hundred and twenty hotel partners across thirty different countries. He kindly spoke with the Lost Executive, about how a good idea, requiring minimal effort from those participating, has successfully planted over four hundred thousand trees across the […]
Ascott Australia’s pioneering partnership with Hotels for Trees
Through the display of dedicated eco-friendly housekeeping door tags or reusable magnets, guests can opt to forgo a room clean, prompting the property to make a AU$6.50 donation to Hotels for Trees, to plan a tree on their behalf. Hundreds of hotel rooms across 11 Ascott properties, including Quest Apartment Hotels, Lyf Collingwood and Somerset […]
Hotels for Trees finalist in the UN Tourism Hospitality Challenge
More than 120 entrepreneurs from nearly 70 countries around the World presented their projects in the competition for startups focused on technologies and solutions in tourism for hotels and new business models created by UN Tourism and promoted by Infecar. The challenge, which serves to identify entrepreneurs in the sector, has culminated its edition with […]
First partnership in Greece
In an age where environmental concerns are at the forefront of global discussions, the hospitality industry is increasingly being called upon to adopt sustainable practices. Hotels, as significant players in the travel sector, have a vital role to play in reducing their ecological footprint. Cohort Koukaki, a hotel in Greece, has emerged as a pioneer […]
Pathway to net zero
According to the United Nations World Tourism Organization’s 2008 Responding to Global Challenges report, the hotel sector is responsible for around one percent of the carbon emissions in the environment. Read the full article here
Eco-Innovation
This month step into the world of upscale hospitality, exploring luxury membership clubs, unique tea blends, and bold eco-friendly hotel projects that are reshaping the travel landscape. Read the full article here
Skip a clean, plant a tree, protect our planet
However, hotels and resorts are no longer just places to rest your head; they have become essential in the global effort to reduce our ecological footprint. Sustainable tourism has moved from a minority fad to a key part of hospitality’s ethos. Read the full article here
Hotels for Trees eyes UK expansion
Independent property management system (PMS) provider Avondata has partnered with Dutch non-profit organisation Hotels for Trees in a bid to accelerate the charity’s expansion in the UK. Hotels for Trees was founded in 2021 by Linde Borger and Floris Licht, who both worked for Hilton and Accor. It is aiming to plant at least a […]
Hotel Management School plants a tree for each graduate student
Over 120 Hotel Management School students received their diplomas in Leeuwarden last Saturday. This festive moment also had a sustainable edge, as the hotel management school is planting a tree for every student who graduates. “We want to have an impact on tomorrow’s world and contribute to a better world,” the student said. Read here […]
Partnership with Trees for All
Planting a tree has never been this easy. Are you sleeping in a hotel that is affiliated with our partner Hotels for Trees? Then all you have to do is skip the intermediate room cleaning. In exchange, the hotel donates a tree, that we plant. How did founder Floris Licht come up with this idea? […]
A nonprofit that has planted more than 105,000 trees
Our industry has a lot of all stars who come up with great ideas. I spoke with one of them this past week. His name is Floris Licht, and he is the full-time General Manager of the DoubleTree by Hilton Amsterdam Centraal Station. He has an impressive side gig: He is Chief Planting Officer for Hotels […]